Breaking2 min read
Meta Acquires Moltbook in Bet That AI Agents Will Reshape Online Advertising
Meta has acquired Moltbook, an AI agent infrastructure startup, in a deal that signals the social media giant's conviction that autonomous AI agents will replace traditional web browsing as the primary interface for online commerce. The acquisition builds on Meta's existing AI agent investments and is expected to power the next generation of AI-driven advertising and shopping experiences across Facebook, Instagram, and WhatsApp.