Google Copies Anthropic's Playbook: Gemini Can Now Import Your ChatGPT and Claude Memories
Google has rolled out a memory import feature for Gemini that lets users bring over saved preferences, reminders, and full chat histories from ChatGPT and Claude — including as a ZIP file upload up to 5 GB. The feature mirrors a tactic Anthropic pioneered after OpenAI's Pentagon deal triggered a wave of users looking to switch. Google is renaming 'Past Chats' to 'Memory' as it catches up.

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Google has rolled out a new Gemini feature that lets users import their entire memory and conversation history from rival AI apps — including ChatGPT and Claude — directly into Gemini's context. The rollout, reported by The Decoder, is gradual and marks Google's direct adoption of a competitive switching tactic that Anthropic developed earlier this year.
The mechanics are straightforward: users paste a suggested prompt into their existing AI app — ChatGPT, Claude, or others — which generates a structured summary of everything the AI has stored about them. That summary gets pasted into Gemini, which saves it as persistent memory. For users who want to migrate entire conversation archives, Gemini also accepts a ZIP file upload of up to 5 GB.
Who Invented This, and Why It Matters
Anthropic built this approach in February 2026 after OpenAI accepted a Pentagon contract for autonomous weapons applications that Anthropic had publicly declined. With a segment of users already motivated to switch, Anthropic offered memory portability as a practical on-ramp — making it easy to move without losing continuity. The approach worked: Claude's daily downloads surpassed ChatGPT's in the following weeks, and paid subscribers doubled.
Google's adoption of the same mechanism — down to the prompt-based extraction method — is a form of competitive acknowledgment. If Anthropic built the tactic to attract OpenAI users, Google is now using it to attract users from both. The rename of "Past Chats" to "Memory" signals that Google is treating persistent context not as a feature but as a core product identity, directly matching how Anthropic and OpenAI have positioned memory in their respective flagship apps.
The Broader Competitive Signal
Memory portability is becoming the AI equivalent of phone number portability — a mechanism that reduces lock-in and accelerates platform switching. Its rapid spread from one lab to another within weeks suggests that competitive pressure in the AI consumer market is now intense enough that successful switching tactics propagate within a single quarter. The user who was on ChatGPT in January, Claude in February, and Gemini in March is no longer an edge case — and all three labs are now actively designing for that user.