Startups2 min read
Canva Acquires Simtheory and Ortto to Build an AI-Powered Marketing Automation Platform
Canva has acquired two companies in a single announcement: Simtheory, an agentic AI infrastructure startup, and Ortto, a marketing automation and customer data platform. The deals signal that Canva is moving beyond design tools into the broader marketing technology stack — and betting that AI agents will be the integration layer that makes that expansion coherent.