Canva Acquires Simtheory and Ortto to Build an Agentic AI Marketing Engine
Canva has made two simultaneous acquisitions — Simtheory, an agentic AI infrastructure company, and Ortto, a customer engagement and marketing automation platform — in a move that signals the design tool's ambition to become the operating system for AI-powered marketing. The deals bring Canva capabilities in autonomous agent orchestration and customer lifecycle management that would have taken years to build organically.