Industry3 min read
A Two-Person Startup Made $1.8 Billion Selling Weight Loss Drugs — Using AI to Generate Fake Doctor Profiles and Before/After Images
Medvi, a telehealth startup marketing GLP-1 medications, achieved $1.8B in revenue with a two-person team. The New York Times initially profiled it as an AI efficiency success story. Then the details emerged: fabricated doctor profiles, AI-generated fake testimonials, and synthetic before-and-after images deployed at scale across social media.